How Football and Grime Music Inspired the UK's Sneaker Culture I Sole Origins


Comments • 426

  • Halolohusky420 yt
    Halolohusky420 yt  3 days back

    When they say uk in this vid I think they mean England cause here in scotland the most worn shoes r 95s, 97s, vapormax, 270s, n 720s

    • Reece Walton
      Reece Walton  1 weeks back

      From a small town in the North East of England. Airmax's are not liked at all. All you see is gazelles. Nike isn't liked that much, comes across chavy especially Airmax's

      • Jason Noto
        Jason Noto  1 weeks back

        People just wear fresh kicks though kind of funny how specific they try to make it

        • jah vaults
          jah vaults  2 weeks back

          Hamburgs all the way blud 😂

          • Leo Ambard
            Leo Ambard  2 weeks back

            We want more

            • Joseph Young
              Joseph Young  2 weeks back

              What shoes is he holding at 14:08?

              • LolzSkitz
                LolzSkitz  2 weeks back

                In recent years I’ve seen Jordan’s, yeezys pharells and other shoes start to come more into Manchester then there was. I’m from Manchester and my favourite ever pair of trainers is the Jordan 11 bred.

                • Francisco Frank
                  Francisco Frank  2 weeks back

                  The Busenitz Pro Model...

                  • Gavin Little
                    Gavin Little  2 weeks back

                    Definitely overpaying the performance of Adidas in modern UK culture, nowadays from Glasgow to Portsmouth most kids are wearing air max or af1 Stan Smith's are reserved for your 40 year old rapper e.g. kano

                    • Don Baloney
                      Don Baloney  2 weeks back

                      Why is every brit so consumed with telling everyone how tough the UK was back in the day?
                      It all seems like a bit of a laugh to me. Most British "Hardmen" ive come across are full of shit.

                      • A Aa
                        A Aa  2 weeks back

                        North = Adidas. South = Nike

                        • Nina Honey
                          Nina Honey  2 weeks back

                          Northern football fans are mank

                          • Fred Funkledunk
                            Fred Funkledunk  2 weeks back

                            Diversity is a good thing naturally, but I don’t like how that is the default word for what is to love about the locations. Is diversity our new religion? It’s ok to be homogenous sometimes ya know...

                            • Hana Curphey
                              Hana Curphey  2 weeks back

                              Forgot about garage music which undeniably birthed grime and air max culture in london. a shame.

                              • Jacob Slater
                                Jacob Slater  2 weeks back

                                them y3's are beautiful to be honest

                                • Jacob Slater
                                  Jacob Slater  2 weeks back

                                  S T O C K P O R T

                                  • Saucii
                                    Saucii  2 weeks back

                                    the stone roses popularized the gazelles

                                    • Edgy McMemes
                                      Edgy McMemes  2 weeks back

                                      "The Stan Smith is the most common sneaker in the UK"

                                      Air force 1 low has entered the chat

                                      • Matthew David HUdson
                                        Matthew David HUdson  2 weeks back

                                        Cool program

                                        • killer
                                          killer  2 weeks back

                                          Absolute no grime niggas wearing casual clothes 😬😂 love how people think deadstock Adidas are rare lol, very easy to find and they’re only £200 max 😂

                                          • Rasetsu Bass
                                            Rasetsu Bass  2 weeks back

                                            the only classics for Nike that l like are the old Air Jordans and the Nike SB Dunk Low.

                                            • Rasetsu Bass
                                              Rasetsu Bass  2 weeks back

                                              i prefer adidas classics over Nike. but i hate the yeezys. adidas, Puma, and New Balance for the classics!!!

                                              • Vincent Ritchie
                                                Vincent Ritchie  2 weeks back

                                                OG Adidas, Puma, and Clark’s.
                                                Nike is tasteless(cheers America).

                                            • Charlie Slump
                                              Charlie Slump  2 weeks back

                                              Come on man "London was like everywhere in England till the 80s".. I guess before trainers there was never sub cultures like teddy boys, skinheads, punks, new romantics, mods, hippies

                                              • Vincent Ritchie
                                                Vincent Ritchie  2 weeks back

                                                Lazy reporting.
                                                Although many of these subcultures did exist outside of our capital.

                                            • Cryogenix Old Skool
                                              Cryogenix Old Skool  3 weeks back

                                              This vid should just be called How Football Firms Inspired the UK's Sneaker Culture, It's been around since the 70s, Grime has nothing to do with it, Rave culture has more to do with it than Grime

                                              • R C
                                                R C  3 weeks back

                                                Exactly.grime has only been on the go for a few years .where as Adidas puma diadora decades. Grime my bum .yeezezs are awful

                                            • Unknown D
                                              Unknown D  3 weeks back

                                              I hated my Stan smiths they squeaked constantly

                                            • TrialsofLife
                                              TrialsofLife  3 weeks back

                                              So 80s and 90s .so basically they saw american hip hop and said yes we want that too.

                                              • Jay Gatling
                                                Jay Gatling  3 weeks back

                                                Love the low Key flex that the European sneaker culture had on the world.

                                                • killer
                                                  killer  2 weeks back

                                                  you mean Britain? trust me, Adidas gazelles are tacky not fashionable. people grow out of them by their mid 20’s after they realise it’s not cool to wear what everyone else wears 😂

                                              • corsinivideos
                                                corsinivideos  3 weeks back

                                                Nice but I think the impact of grime on UK sneaker culture is somewhat fabricated. Kids into rave music, UK garage, drum and bass, US and UK hiphop and even skateboarding were all wearing and importing air max 1/BW/97/Plus, Huraches, reebok classics/workouts, dunks etc etc before grime even existed and if anything did more to foster uk sneaker culture. Grime is not necessarily affiliated with sneaker culture, the early grime MC's were just road men or kids from rough areas of london who wore sneakers by default, but this had been happening in these areas since like 1995. They generally weren't collectors or enthusiasts they just wanted a crisp pair of shoes on their feet as did most of the youth from those areas no matter what music they liked as it was a status symbol to be wearing expensive kicks. Nikes collaboration with dizzee rascal was in 2009 after many high profile american artist collabs, nike merely decided to jump on the first UK rapper to really get mass mainstream acclaim, it wasn't because grime had fostered sneaker culture. Nowdays nike and adidas are just throwing money and collabs at uk rappers right left and centre because they are charting and popular, again not really because grime in some way fostered sneaker culture.

                                                • Troddi12
                                                  Troddi12  2 weeks back

                                                  I think they focused on Grime more as it's a genre that Americans have started to become interested in and affiliate with the UK in recent years. I don't think discussing Garage and Jungle/DnB would really appeal to them as it wouldn't really mean anything to them.

                                              • Pablo Caeser
                                                Pablo Caeser  3 weeks back

                                                "you didn't wear superstars if you were in the UK"

                                                Actually aye, I did. Not everyone into sneakers in the UK in the 80s and90s followed terrace fashion.

                                                • Pablo Caeser
                                                  Pablo Caeser  3 weeks back

                                                  @aewriter not according to the guy in the video.

                                                • aewriter
                                                  aewriter  3 weeks back

                                                  Pablo Caeser did you think not a single person was gonna wear a pair of superstars?

                                              • dave blue
                                                dave blue  3 weeks back

                                                my sneaker collection is growing like crazy. nice upload 👌🏼

                                                • YellaYetti The Mythical

                                                  This was amazing man

                                                  • Silen Circle
                                                    Silen Circle  3 weeks back

                                                    big up slave labor and the slaughter of animals enabling sneaker culture world wide

                                                    • MR E
                                                      MR E  3 weeks back

                                                      this dude wearing freddy kruger dunks at 2:07

                                                      • Liam Moore
                                                        Liam Moore  3 weeks back

                                                        How’d this guy get the Liam Gallagher spezials weeks before they are even announced

                                                        • Roddulllz 83
                                                          Roddulllz 83  3 weeks back

                                                          He designed and made them . That’s Gary Aspden head of the Adidas spezial range .

                                                      • J Fett
                                                        J Fett  3 weeks back

                                                        Never saw a black bloke wear terrace shoes. London = Nike.

                                                        • Vincent Ritchie
                                                          Vincent Ritchie  2 weeks back

                                                          You’re speaking of the youths.

                                                          London’s culture is so diverse in ‘19, that it’s lacking it’s very own feel.
                                                          London = splinter groups.

                                                      • Ibidun Omisade
                                                        Ibidun Omisade  3 weeks back

                                                        Damn this was awesome, This was the history of England from 1970s to 2000s in capsule of athletic shoes. Pop culture via sneakers. Great job guys. I couldn’t keep this to myself I had to send this to all my friends who love any of the following history, fashion, art, street wear, music and or sports.

                                                        • Sammy Ridding
                                                          Sammy Ridding  3 weeks back

                                                          what are the creps dj target is holding at 16:20 called??

                                                          • ShadyRa1n
                                                            ShadyRa1n  3 weeks back

                                                            Air Max Deluxe Skepta

                                                        • Undergroundkid
                                                          Undergroundkid  3 weeks back

                                                          Man i love vintage addidas shoes

                                                          • Shravan Durga
                                                            Shravan Durga  3 weeks back

                                                            Sentence after 6:05 was a burn.... 🤣🤣🤣🤣

                                                            • PIPAPO PIPAPO
                                                              PIPAPO PIPAPO  3 weeks back

                                                              This whole sneakerthing is from yesterday! Think!

                                                              • The Rhins Ranger
                                                                The Rhins Ranger  3 weeks back

                                                                I rocked reebok basketball shoes on the street as a kid going in and out of children’s homes, you get there they take them off you, you get them Back they are too swap lol, even had a set of Adidas samba 2, had a nice set of gumsole ZX100 or whatever they were called, I was too of my nut to remember lol, OG airmax too, white black purple, even had blue suede Gazelles in 96, if you went to a new school first thing you were checked on was “what trainers are they rocking”, this was in Scotland so don’t kid yourself londoncentrics.

                                                                • Leo Ortega
                                                                  Leo Ortega  3 weeks back


                                                                  • Jurgen Anderson
                                                                    Jurgen Anderson  3 weeks back

                                                                    In Texas, all the lil soccer kids wore sambas growing up. I copped a pair last year for old time sake

                                                                    • Captain Diego
                                                                      Captain Diego  3 weeks back

                                                                      North: addidas
                                                                      South: airmax

                                                                      Midlands: Am I a joke to you?

                                                                      • Kevin Nelson
                                                                        Kevin Nelson  3 weeks back

                                                                        Everyone knows the midlands don't exist.

                                                                    • hypebeast hank
                                                                      hypebeast hank  3 weeks back

                                                                      mad how this british sns don pronounces adidas incorrectly because its an american video lol

                                                                      • Pvt. Pepe
                                                                        Pvt. Pepe  3 weeks back

                                                                        "Diversity". lol

                                                                        • KING Mane
                                                                          KING Mane  2 weeks back

                                                                          Ikr it'll be the en of us

                                                                      • spdracr _spdracr
                                                                        spdracr _spdracr  3 weeks back

                                                                        TEAM ADIDAS All the way from Newark (BrickCity), N.J.